Published: June 15, 1999
A
Tree does indeed Grow in Brooklyn
SO SOYA MEATLESS "MEATS"
BROOKLYN, NY. - In 1997, Tchefa, Inc., a Brooklyn based natural food restaurant and distributor embarked on a new journey. They became the sole distributorship of So Soya in the United States and the United Kingdom. So Soya is a soybean based vegetarian/meat alternative that is sweeping the country. This product texture is chewy and for many a product of choice in changing or maintaining one's diets in plant-based nutrition. Tchefa's task is to make SoSoya a product of demand in the United States and the United Kingdom.
There is a tremendous demand for soy products because of the reported medicinal and therapeutic properties associated with soy bean based nutrition. Studies suggest that a diet comprised of soy products can lower the risks of some cancers, lower cholesterol levels, provide menopausal relief, promote cardiovascular wellness...etc. Soy products are also a good source of nutrition.
Armed with a few dedicated staff, telephone, fax and ever widening bandwidth of the internet, Tchefa has grown branches and roots in the following cities: Atlanta, GA., Austin, TX., Baton Rouge, LA., Boston, MA., Boulder, CO., Bronx, NY., Charlotte, NC., Chicago, IL., Durham, NC., Miami, FL., London, UK., Milwaukee, WI., New Brunswick, NJ., Oakland, CA., Philadelphia, PA., Pittsburgh, PA., St. Louis, MO., and Washington, DC., to just name a few.
So Soya is now carried and served by some of the leading foodservice companies in the United States: ARAMARK, CulinArt, Marriott, Metropolitan Food Service, Sodexho-Marriott, SYSCO, US Foodservice (*) pending.
Tchefa combined a number of strategies to market its products via email messages, fax, and telephone calls. Tchefa also employed good old-fashioned taste samplings and door to door sales. Tchefa provides the support and mouth-watering recipes to use So Soya in American, Caribbean, Chinese, European, Far Eastern, Hispanic, Indian, Mexican and Middle Eastern vegetarian and traditional meal preparation.
Tchefa's unique marketing strategy has introduced So Soya to: City Procurement Agencies (Austin TX, Newport News, VA., New York City, NY.), Colleges, Food Co-ops, Food Distributions Companies, Food Management Companies, Food Production Companies, Health Food Stores, Hospitals, Internet Online Services, Magazines, Newsletters, Prisons, Restaurants and Schools. Tchefa has recently filed for vendor status in following states: Connecticut, Delaware, Florida, Maine, New Hampshire, New Jersey, North Carolina, Ohio, Rhode Island, Tennessee, Vermont, Virginia. Tchefa is now an authorized vendor for New York City, New York State and Ohio.
So Soya is a perfect product for small food businesses or multi-national food corporations. If you like to find out more information about So Soya, give us a call at 718-469-3199 or send an email to kcholmes@i-2000.com. A tree does indeed grow in Brooklyn.
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