Published: October 20, 2005

IGM LAUNCHES THE 2006 Jeep® COMMANDER AT THE LOS ANGELES LATINO INTERNATIONAL FILM FESTIVAL
Multicultural marketing-solutions firm aligns unique brand event opportunity for Jeep®

Washington D.C., October 20, 2005 – Interep Global Marketing (IGM) announces the launch of the all-new seven passenger 2006 Jeep® Commander at the 9th Annual Los Angeles Latino International Film Festival (LALIFF) from October 21st through October 30th. The campaign is expected to reach over 30,000 attendees, millions of listeners through SBS (Spanish Broadcasting System) radio stations, and over 1.2 million Los Angeles area Metro bus riders (per day) from October 17th through October 30th.

Through a strategic partnership with LALIFF, IGM’s goal was to reach the Hispanic market and provide exposure for Jeep® that would be unique and memorable. In addition to a 2-week radio campaign across the SBS stations in Los Angeles, the creative team at IGM devised a promotion with the Metro Bus system in Los Angeles in which Metro riders will view LALIFF commercials featuring the Jeep® Commander and the Jeep® logo to increase exposure and create excitement about the vehicle launch. As a special treat to kick-off LALIFF’s festivities for attendees and invite local and national media coverage for the event, IGM has negotiated a unique launch event featuring the Aztec Sky Divers, the team of sky divers plan to jump and land on Hollywood Boulevard in front of the Egyptian Theatre at LALIFF. With the streets completely closed, the Aztec Sky Divers will drop out of the sky landing on Hollywood Blvd. onto a Jeep® branded landing pad the sky divers will then shed their parachute gear and emerge wearing Jeep® paraphernalia. The finale ends with the Aztec Sky Divers posing with and driving away in the all-new 2006 Jeep® Commander.

The growing Hispanic market is a prime audience for the 2006 Jeep® Commander. Based on the recent success in the automotive launch category and expansion into the Hispanic marketplace, IGM was contacted to secure this promotion for Jeep®. IGM’s President/CEO, Derrick Hollie explains, “We’ve done various promotions within the community and with our recent success stories in the automotive marketplace, we’ve created branding opportunities that are not only effective for our client, but memorable for potential customers. During this year’s LALIFF celebration, I’m sure that anyone who attends the sky diving launch event at LALIFF is going to remember it. It’s a real added value for Jeep® especially since it’s their branded opportunity.”

About IGM:
Interep Global Marketing (IGM) is the premiere multicultural marketing solutions rep firm representing 300+ urban-formatted stations as well over 85 Hispanic stations across the country by providing new avenues for generating local, regional and national advertising sales. IGM also has the ability to utilize over 1,800 mass-market radio stations across the US, including the Top 25 markets. IGM specializes in providing advertisers and agencies integrated marketing solutions targeted specifically to reach and deliver their message to African-American and Hispanic communities through radio, television, print, the Internet and new media. IGM is a division of Interep, the nation's largest independent advertising sales and marketing company specializing in radio, the Internet and complementary media. For more information, please visit IGM’s website at www.interepglobal.com.