Published: September 9, 2003
(BPRW) Fashion Forward Sport Couture Line Launches the Original Women's Fashion Jersey
DENVER,
CO - (BLACK PR WIRE)--September 5, 2003 -- For a long time, women who
have desired to dress athletically chic have had no where to turn. Thanks
to ELETE, a pioneer in the sport couture arena, stylish women now have
options. Respected sports agent, C. Lamont Smith, who leads ELETE's all-pro
team of seasoned professionals in various fields, including marketing,
sports design and retail, recently announced that that ELETE's women's
line targeting fashionable women ages 25 to 45 would be available at Macy's
and via the Internet, www.eletecouture.com
in mid October.
The fashion forward athletic shoe and clothing apparel company, whose spokespersons include Tennessee Titans running back Eddie George and Pittsburgh Steelers running back Jerome Bettis as well as The Price Is Right's Claudia Jordan and Marcelle Larcie of BET's Teen Summit, is capitalizing on one of women's apparel's biggest trends. They are also filling an obvious void in the market. Unlike other jersey fashions for women, ELETE is not team-specific but can highlight a particular player's number. Many women follow specific players more so than specific teams.
Designed to be both comfortable and sexy, midriff selections, for example, fit loosely on top and then become fitted around the tummy. ELETE also offers a high-end cashmere line of leisure suits, denim and tee shirts. "It is an innovative concept," says Smith, who helms the Denver-based sports agency All Pro Sports & Entertainment, Inc. (APS&E). Smith, who is best known for negotiating record-breaking contracts for NFL Players Eddie George, Jerome Bettis, Trevor Pryce and Samari Rolle, was recently included on Sports Illustrated's list of the 101 Most Influential Minorities in Sports.
Under his direction, ELETE has poised itself as a boldly stylish brand that is performance-driven. "We call it the ELETE difference," says Smith. "We've recognized that many women have difficulty finding jerseys that compliment their figures. Our research has shown that many of them purchase child jerseys or buy bigger jerseys and alter them. With ELETE's women's line, the jerseys are already fashionable so all they have to do is wear them." To spread the news to their target audience, ELETE has unveiled a striking ad campaign that appears in the pages of In Style, Essence and Honey, among others.
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